Monday, March 20, 2017

In the year 1948 Richard and Maurice Mc Donald ( John Carroll and Nick Offerman) founded an american hamburger restaurant located in San Bernardino, California. A revolutionary place where the quality and speediness, made a huge impression of Ray Kroc (Michael Keaton) a salesman for Prince Castle a milkshake mixer machine.

This is the story of “The Founder” directed by John Lee Hancock (Saving Mr Banks) an american tale of a dream, an idea and betrayal for money. The story of the very begging of McDonalds Corporation takes place in 1954 when Ray discover Richard and Maurice restaurant offer them the possibility of go on with a franchise for Mc Donald fast food chain. Ray is the kind of person who cannot take no for answer, his persistency pays off.

Recruiting a bunch of entrepreneurs he start opening Mc Donald restaurants all over the US. Thought the film Ray discovers that this restaurant is not as lucrative as he thinks, so he keeps adding the options to lower cost and get more earning, but the limitations in the contract with the Mc Donald’s brothers affect the development of his massive project.

The big idea is not owning the name Mc Donald but to own the land where the restaurant is located, which leads him to the creation of a real state business.

“The Founder” real message is a 50’s america innocent and naive represented by the Mc Donald’s brothers, willing to make more money share their idea to Ray thinking this will make them richer. Ray is the america of the 60’s changing constantly, not so innocent, more interested in make america proud by stepping on everyone’s to succeed.

I cannot deny that Ray Kroc had a vision to make Mc Donald’s a profitable company, that’s America, everything it’s business, nothing about human aspect. In fact the biggest irony of Ray speech to the Mc Donald’s brothers is making the restaurant with the golden arches the new church, but sacrificing the real values of life. Destroying the hard working lives of people who give all to make a good family restaurant, now in this day in age a filly burger fast food chain only making frozen burgers and fries.

I finished watching “The Founder” upset about what Ray did to the Mc Donald’s brothers, but learning about protecting your ideas and not sharing them with people who seems to eager to help you to achieve your dreams but with a price.

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